
SCHEDULE
Tuesday, October 9th
8:30am // Registration, Coffee & Mingling
9:00am // Opening Remarks, Om Marwah
9:05am // Candice Hogan and Charlene Wu, Uber & Airbnb
Bridging Digital and Physical Worlds with Applied Behavioral Science
9:35am // Dr. Michael Hallsworth, The Behavioural Insights Team
The Formality Effect
10:00am // Sam Tatam, Ogilvy
The Future of Behavioural Science Will Be More Like Music Than Magic
10:25am // Break
10:45am // Dr. Namika Sagara, Ipsos
Leveraging Behavioral Science to Inform Marketing Strategy
11:05am // Wendy De La Rosa, Common Cents Lab
Using Behavioral Science to Improve Financial Well-Being
11:30am // Roger Dooley, Author
The EASY Path to Customer Loyalty
11:50am // Jake Makler, Quantum Metric
Abstract Art or Heatmap? Moving Beyond the Guessing Game in CX
12:05pm // Lunch
1:10pm // Shirin Oreizy, Next Step
Using Behavioral Science to Improve Conference Outcomes
1:25pm // Florent Buisson, Allstate
Using Behavioral Science Without Damaging Your Brand
1:45pm // Charlotte Blank, Maritz
Helpful versus Creepy: Data Transparency in Customer Recommendations
2:10pm // Break
2:30pm // Dan Ariely, Duke University
Keynote
3:15pm // Dan Ariely, Charlotte Blank, and Jeff Kreisler
A People Science Table Talk
3:50pm // Thomas Hogan
4:15pm // Musical Performance
4:30pm // Ajith Govind, Dextro Analytics
Lightening Talk: Finding the Nemo Called Irrationality!
4:40pm // Olga Elizarova, Mad*Pow
Customer Journey Mapping & COM-B Analysis to Aid Design Decision-Making
5:10pm // Dr. Chiara Varazzani, Australian Government
Human Behavior at the Heart of Public Policy
5:30pm // Happy Hour